Merseyside Central Heating Contractors Moreton Service Areas

Moreton is a village on the north coast of the Wirral Peninsula, Merseyside, England. In the 2001 Census, it had a population of 17,670 (8,370 males, 9,300 females). From 2004, the village was divided between the Metropolitan Borough of Wirral wards of Leasowe & Moreton East and Moreton West & Saughall Massie.

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Moreton on the north coast of the Wirral Peninsula, Merseyside, England.

Moreton Prior to the Norman conquest, the Lingham area of Moreton was a possible location for Dingesmere, mentioned with regard to the Battle of Brunanburh, in Egil's Saga. At the time of the Domesday Book, the area formed part of the large township of Eastham. In the twelfth century, it formed part of the estates of Hamo de Mascy. The name Moreton was first recorded in 1278, and derives from Anglo-Saxon words meaning a settlement (tun) beside a marsh (more). The village joined with neighbouring Lingham to form the parish of Moreton-cum-Lingham. The area is located between Great Meols to the west and Bidston and Wallasey to the south and east. Before the sea embankment was constructed, the area included 3000 acres of tidal lagoon, at between one and two metres below sea level, with most of the remainder little more than one metre above.

Geography: The coast at Moreton is part of a stretch of sand that runs from Meols to Leasowe known as Mockbeggar Wharf, named after Mockbeggar Hall, otherwise known as Leasowe Castle. 'Mockbeggar Hall' is also the name of Moreton's Wetherspoons pub (The name Mockbeggar apparently being an old sailors' term for a lone house). The North Wirral Coastal Park also runs for four miles along this coast, including public open space, common land, natural foreshore and sand-dunes. The park provides for a wide variety of recreational activities; some of the more popular being sailing, sea angling, swimming, cycling, picnicking, walking, jogging, ball games, bird watching and horse riding.

The low-lying land behind the coast is protected by a large concrete embankment. Some of the coastal land is in the Moreton Conservation Area and provides important natural habitat. The embankment gives a good view at low tide to see a variety of wading birds. There are also good views of Bidston Hill and Caldy Hill. Further afield, Winter Hill is often visible beyond Liverpool and, in the opposite direction, much of North Wales can be seen from the embankment, including Moel Famau, Snowdonia, the Great Orme and Anglesey. On clear days, Black Combe in Cumbria can also be seen. Arrowe Brook merges with the Birket at Moreton. The Birket then continues towards West Float at the site of the former Wallasey Pool.

Demography: The population was 210 in 1801, 350 in 1851, and 597 in 1901. At the 2001 Census, the population was 12,532 (5,980 males, 6,552 females), although sharing split wards of the Metropolitan Borough of Wirral, encompassing a larger area, it was recorded as 13,735 (6,442 males, 7,293 females) for Leasowe and Moreton East, and 14,423 (6,879 males, 7,544 females) for Moreton West and Saughall Massie. At the 2011 Census, the population is solely recorded as sharing split wards of the Metropolitan Borough of Wirral, encompassing the larger area, being recorded as 14,640 (7,005 males, 7,635 females) for Leasowe and Moreton East, and 13,988 (6,732 males, 7,256 females) for Moreton West and Saughall Massie.

Moreton is part of the Metropolitan Borough of Wirral, in the metropolitan county of Merseyside. Moreton is also part of the parliamentary constituency of Wallasey. The current Member of Parliament is Angela Eagle, a Labour representative who has held the seat since 1992. The previous incumbent of the post was Lynda Chalker, a Conservative MP. The area is also split amongst two of the local government wards of the Metropolitan Borough of Wirral. These being "Leasowe and Moreton East", and "Moreton West and Saughall Massie". Moreton is represented on Wirral Metropolitan Borough Council by six councillors. These are Ron Abbey, Treena Johnson and Anita Leech, for Leasowe and Moreton East, who are all Labour councillors. Meanwhile, Moreton West and Saughall Massie's councillors are Bruce Berry, Chris Blakely and Steve Williams, who are all Conservative councillors. The most recent local elections took place on 7 May 2015 when Councillor Steve Williams was re-elected.

Moreton is also known for being the home of the Burton's factory, and now owned by Duke Street Capital. This factory was also the producer of Cadbury's biscuits. Manor Bakeries, the former Cadbury's cakes department, (now owned by Premier Foods Group) is located in the town at Reeds Lane, near to Leasowe railway station. Moreton is also home to Typhoo Tea, with the factory which manufactures Typhoo, being located next to the Burton's factory.

Pharmaceuticals: Until the 1990s, Bristol-Myers Squibb was also a major employer to the local workforce, with a large factory located on the opposite side of Reeds Lane to Burton's, next to Leasowe Station. However, in the mid-90s, manufacturing was moved out of Moreton which led to the closure of the factory. At the same time, there was actually heavy investment into modern drug development and research labs on the site, which are still operated by Bristol-Myers Squibb. In 2009, the company provided further investment into the site